The story highlights how the experience that GGI founders Neha and Ankit had with their first venture, an environmental consulting firm, helped illustrate to them the viability of and need for a purely commercial solution to certain environmental and social issues. It was then, the article notes, that the two "realized that many households had a cable connection, a motorbike, and, of course, mobile phones" yet were still using inconvenient and unhealthy mud stoves.
